SEO, local search, social, paid ads, content and analytics — planned, run and measured on real campaigns.
4 Months
Programme length
Beginner to Advanced
Difficulty level
Classroom & live online
Format
Certificate
On completion
Admissions open
Free demo class & counselling
Session slots
A 4 Months, beginner to advanced programme taught at our Hoshiarpur centre in Model Town and live online, with live projects and placement support built in.
Kick-start your marketing career with structured Digital Marketing training in Hoshiarpur. You learn SEO, social media marketing, Google Business Profile, content marketing, online advertising, email marketing, WordPress, analytics and campaign management. Suited to students, freshers, business owners, freelancers and working professionals who want to understand how businesses become visible online, generate leads and grow through digital platforms.
Key course facts
Core tools covered: Google Search Console • Google Analytics • Google Business Profile • Google Ads • Meta Ads Manager • WordPress • Canva • SEO Tools
Certificate on completion
Awarded when you finish the course
Live project work
Built into the course, for your portfolio
Placement support
Included with every course
Morning, evening & weekend batches
At the centre or live online
Digital Marketing
4 MonthsBeginner to AdvancedHoshiarpur & live online
4.8 / 5
143 reviews
Classroom & live online
Morning, evening & weekend
12 modules and 48 topics across 4 Months, in the order you learn them. Open any module to see what it covers.
Core concepts, online customer journeys, marketing channels, target audiences, digital branding and campaign objectives.
What this module covers
4 topics
Websites, domains, hosting, site structure, WordPress pages, posts, themes, plugins and forms.
What this module covers
4 topics
Keyword research, search intent, on-page and technical SEO, internal linking, meta tags, content and image optimisation, backlinks.
What this module covers
4 topics
Improving local presence — profile and business information optimisation, categories, services, reviews, posts, local keywords and citations.
What this module covers
4 topics
Strategy, content planning, audience targeting, profile optimisation, posts, reels, hashtags, calendars and performance tracking.
What this module covers
4 topics
Writing useful, engaging content for websites, blogs, social, landing pages, ads and business profiles, with keywords used naturally.
What this module covers
4 topics
Advertising fundamentals — campaign objectives, audience targeting, ad formats, keyword-based ads, budget planning and measurement.
What this module covers
4 topics
Campaign fundamentals, subscriber lists, promotional emails, lead magnets, calls to action and follow-up sequences.
What this module covers
4 topics
Traffic, user behaviour, conversions, campaign performance, engagement and the marketing KPIs that matter.
What this module covers
4 topics
Building marketing creatives, social posts, banners and promotional visuals with commonly used design tools.
What this module covers
4 topics
Developing a strategy — identifying audiences, analysing competitors, choosing channels, planning content and measuring outcomes.
What this module covers
4 topics
SEO audits, social campaigns, content assignments, local SEO activity, reporting, portfolio development and interview preparation.
What this module covers
4 topics
What you can do by the end of the course — each one practised in class and in the projects you build.
6
skills, start to finish
Search engine optimisation and local SEO
Social media marketing and content strategy
Google Business Profile management
Paid advertising and lead generation
Website, WordPress and content marketing
Analytics, reporting and digital campaign skills
Tools covered in this course: Google Search Console, Google Analytics, Google Business Profile, Google Ads, Meta Ads Manager, WordPress, Canva, SEO Tools, Keyword Research Tools, Social Media Platforms, Email Marketing Tools, Google Keyword Planner, Microsoft Excel, Content & Analytics Tools.
Every course includes live projects. These are the ones you finish this course holding — built in class and kept for your portfolio.
A full on-page and technical review with keyword mapping and a prioritised fix list.
Skills practised Keyword research, On-page SEO, Reporting
Profile optimisation, categories, services, posts and review strategy for a real local business.
Skills practised Local SEO, Citations, Review management
A planned content calendar plus a small paid campaign, measured and reported against its objective.
Skills practised Campaign planning, Audience targeting, Analytics
Counselling and the demo class are free. Come to the Hoshiarpur centre in Model Town or join live online, in a morning, evening or weekend batch.
Understand digital marketing from scratch, then move to advanced strategy across the channels that actually drive business outcomes.
Learn SEO and SEM in practice — keyword research, on-page, technical and off-page work, local SEO and Google Business Profile optimisation.
Develop and run social strategy across Instagram, Facebook, LinkedIn, YouTube and more.
Hands-on with website promotion, lead generation, content campaigns, local marketing and digital advertising — and how marketers track them.
Assignments, campaign planning, SEO activity, content development, social work and analytics rather than theory alone.
Build toward roles in SEO, social media, content, performance marketing, digital advertising, local SEO and freelancing.
12
Modules
4 Months
Course duration
Online / Offline
Mode of learning
Free
Counselling & demo class
Marketing is judged on results, so the work here is done on live sites and real campaigns. You leave with audits, calendars and reports you actually produced, not notes about how they are produced.
Go beyond theory with SEO activity, content assignments, social work, campaigns and analysis projects.
Start with the concepts, then move to advanced SEO, social, ads, analytics, local SEO and campaigns.
Hands-on with Google Business Profile, Analytics, Search Console, Google Ads, Meta Ads, WordPress, Canva and keyword tools.
SEO optimisation, social campaigns, content creation, local business promotion and website analysis.
Classes, demonstrations, campaign exercises, performance analysis and doubt solving.
Practical skills for internships, interviews, freelance work and agency or in-house marketing roles.
The course is built for learners arriving from different starting points.
Start with SEO, social media, content creation, Google Business Profile, analytics and online advertising.
Add practical, job-oriented marketing skills alongside your academic qualification.
Learn to plan campaigns, improve search rankings, manage social media, generate leads and analyse performance.
Promote your business online, improve local visibility, reach target customers and generate enquiries.
Move into digital marketing through a path that covers basics to advanced concepts, with projects throughout.
Sharpen your ability to handle SEO, social, content, paid campaigns, analytics and digital branding for clients.
Eligibility
Not sure whether your background fits? Counselling is free — tell us your background and goal and we will suggest the right batch, with no obligation.
The stack you work with in class and in the live projects.
Finishing Digital Marketing puts three separate documents in your file — each one for a different part of what you did.
Awarded when you complete the Digital Marketing programme. Where the track has a recognised vendor exam, we prepare you for that as well.
For the live project you build during Digital Marketing, naming the work and the tools you used — so the project on your CV is backed by paper, not just claimed.
Take your training as a university internship and you finish with an internship letter covering your weeks on a project team.
See internship trainingIllustration — ask to see a real certificate at the centre.
How the paper is used
The roles Digital Marketing prepares you for, and the kinds of employers who use these skills. Outcomes depend on your own work and the market — we prepare you for interviews, we do not promise a job or a number.
Plan and run online marketing across SEO, social media, content, websites and campaigns.
Work on keyword research, on-page, technical and local SEO, content SEO and link building.
Manage accounts, plan the content calendar, publish, engage the audience and analyse performance.
Analyse website performance, keyword rankings, visibility, competitors and SEO opportunities.
Support paid campaigns, audience targeting, optimisation, lead generation and performance analysis.
Create blogs, website copy, social content and promotional material for campaigns.
Offer SEO, social, content, local SEO and website promotion services independently.
Own social strategy, manage brand accounts, coordinate content and build online presence.
Placement support comes with every course — portfolio review, mock interviews and guidance on where to apply.
Talk about placementsMost Digital Marketing courses cover a similar syllabus. What separates them is what you build while you are there, and what happens after the last session.
At techcadd: Every module ends in built work, and the course finishes with a portfolio project that goes through review.
At most places: Varies — worth asking whether you finish with work you can show.
At techcadd: A completion certificate when you finish the course.
At most places: Varies from course to course.
At techcadd: Included with the course: portfolio review, mock interviews and preparation for the roles you are targeting.
At most places: Worth checking what is included and what is extra.
At techcadd: Free career counselling and a free demo class, with no registration fee.
At most places: Not always offered before enrolment.
At techcadd: At our Model Town centre in Hoshiarpur or live online — the same material, and you can switch if your schedule changes.
At most places: Often one format only.
At techcadd: Small batches in morning, evening and weekend slots, with direct access to your trainer.
At most places: Timings and batch sizes differ.
Compare us on the same points before you enrol anywhere — sit a demo class and ask to see the project work students finish with.
Students of Digital Marketing, on what made the difference for them.
4.8
143 ratings
Running a campaign with actual money on the line taught me more in three weeks than a year of reading.
The audit module gave me a repeatable process. I use the same checklist with freelance clients now.
Still unsure? A ten-minute call with a counsellor usually settles it faster than any brochure.
Ask us directly
What the call covers
Counselling and the demo class are both free.
Yes. It starts from what digital marketing is and how customers find a business online, then builds toward campaigns you plan and run yourself.
No. The website and WordPress module covers everything technical the rest of the course relies on.
Both. Batches run at the Hoshiarpur campus and online, covering identical material, so you can switch format if your schedule changes.
Yes. Scheduled doubt sessions run alongside the batch, and mentor hours continue after you finish the programme.
Yes. You receive a techcadd completion certificate once you finish the course and its final assessment.
Yes. Every module ends in work you complete yourself, and the course finishes with a portfolio project your trainer reviews with you.
Send your question and a counsellor will call you back — batch timings, fees, placement support, certification. No obligation to enrol.
We use your number only to answer this enquiry.
6 Weeks
Earn search traffic that keeps arriving after you stop paying for it.
6 Weeks
Search, shopping and display campaigns run against a real budget.
6 Weeks
Facebook and Instagram advertising in Meta Ads Manager, from first campaign to reporting.
2 Months
Design and build websites that look right and work on every screen — HTML5, CSS3, JavaScript, Bootstrap and responsive layout.
Beyond the syllabus
Ready to get started?
Talk to a counsellor about Digital Marketing. One call is usually enough to know which track fits your background, your schedule and the job you want.