Digital Marketing Certificate Program
SEO, social media, Google Ads and Meta Ads with the content that carries them, ending in a live campaign.
6 months
What this pathway covers
This programme is built from the following tracks. Each has its own syllabus, projects and placement support.
- Digital MarketingSEO, local search, social, paid ads, content and analytics — planned, run and measured on real campaigns.4 Months
- Social Media MarketingPaid and organic social that earns attention rather than buying all of it.6 Weeks
- SEOEarn search traffic that keeps arriving after you stop paying for it.6 Weeks
- Meta AdsFacebook and Instagram advertising in Meta Ads Manager, from first campaign to reporting.6 Weeks
- Google AdsSearch, shopping and display campaigns run against a real budget.6 Weeks
What you'll learn
Skills you build in 6 months
A 6-month certificate programme goes further than a single tool. The first months set the foundations; the later ones add the related skills employers ask for by name, with a project at each stage.
- Digital Marketing
Digital Marketing
SEO, local search, social, paid ads, content and analytics — planned, run and measured on real campaigns.
- Search engine optimisation and local SEO
- Social media marketing and content strategy
- Google Business Profile management
- Paid advertising and lead generation
- Digital Marketing
Social Media Marketing
Paid and organic social that earns attention rather than buying all of it.
- Build a platform-appropriate strategy
- Plan and produce a content calendar
- Run and optimise Meta ad campaigns
- Set up tracking and retargeting
- Digital Marketing
SEO
Earn search traffic that keeps arriving after you stop paying for it.
- Research keywords by intent
- Write and optimise pages that rank
- Run a technical audit
- Build links without risking penalties
- Digital Marketing
Meta Ads
Facebook and Instagram advertising in Meta Ads Manager, from first campaign to reporting.
- Set up a Business Manager, ad account, page and Instagram profile correctly
- Choose the right objective and audience for a business goal
- Create image, video and carousel ads with clear copy and an offer
- Run lead and click-to-WhatsApp campaigns and track them with the pixel
- Digital Marketing
Google Ads
Search, shopping and display campaigns run against a real budget.
- Structure an account for control
- Choose match types and negatives deliberately
- Write and test ad copy
- Set bid strategies against a goal
Curriculum
What each track covers
The modules of every track in the programme. Open one to see the topics inside it.
Digital Marketing12 modules
- Digital marketing fundamentals — Marketing channels, Customer journey, Target audiences, Campaign objectives
- Website & WordPress fundamentals — Domains & hosting, WordPress basics, Themes & plugins, Forms
- Search engine optimisation — Keyword research, On-page SEO, Technical SEO, Backlinks
- Local SEO & Google Business Profile — Google Business Profile, Categories & services, Reviews & posts, Citations
- Social media marketing — Content planning, Audience targeting, Reels & posts, Performance tracking
- Content marketing & copywriting — Copywriting, Blog content, Landing pages, Keyword placement
- Paid advertising & performance marketing — Campaign objectives, Audience targeting, Ad formats, Budget planning
- Email marketing & lead generation — Subscriber lists, Lead magnets, Calls to action, Follow-up campaigns
- Analytics & performance tracking — Traffic & behaviour, Conversions, Campaign reporting, Marketing KPIs
- Graphic & marketing content creation — Creative basics, Social posts, Banners, Design tools
- Strategy & brand building — Audience research, Competitor analysis, Channel selection, Measurement
- Live projects & career preparation — SEO audit, Live campaign, Reporting, Portfolio & interviews
Social Media Marketing4 modules
- Strategy & audience — Audience research, Positioning, Platform choice, Calendars
- Organic content — Formats, Hooks, Community, Scheduling
- Meta Ads — Ads Manager, Audiences, Creative testing, Retargeting
- Measurement — Pixel setup, Attribution, Reporting, Iteration
SEO4 modules
- How search works — Crawling, Indexing, Ranking signals, Intent
- Keyword & content — Keyword research, Clustering, Content briefs, On-page
- Technical SEO — Site speed, Schema, Sitemaps, Crawl budget
- Links & measurement — Link building, Search Console, Rank tracking, Reporting
Meta Ads4 modules
- Accounts, pages & campaign structure — Meta Business Suite & Business Manager, Facebook Page & Instagram account, Ad account & billing setup, Campaign, ad set & ad
- Objectives, audiences & placements — Campaign objectives, Location, age & interest targeting, Custom & lookalike audiences, Placements & budgets
- Creatives, copy & lead generation — Image, video & carousel ads, Ad copy & offers, Lead forms, Click-to-WhatsApp & message ads
- Tracking, optimisation & reporting — Meta Pixel & events, Retargeting, A/B testing & scaling, Reports, CTR, CPL & ROAS
Google Ads4 modules
- Account structure — Campaign types, Ad groups, Budgets, Settings
- Keywords & copy — Match types, Negatives, Ad copy, Extensions
- Bidding & optimisation — Bid strategies, Quality Score, A/B tests, Landing pages
- Shopping & reporting — Merchant Centre, Shopping, Conversion tracking, Reporting
Tools
Software you will actually work with
Every session is on a computer in the lab, on the software used in offices and studios.
- Google Search Console
- Google Analytics
- Google Business Profile
- Google Ads
- Meta Ads Manager
- WordPress
- Canva
- SEO Tools
- Keyword Research Tools
- Social Media Platforms
- Email Marketing Tools
- Google Keyword Planner
- Microsoft Excel
- Content & Analytics Tools
- Meta Pixel
- Buffer
How it runs
How your 6 months are spent
Concepts first, then practice on the same day. Each stage ends in work that is checked.
- 01Months 1–2
Foundations
The fundamentals of each track in the programme, taught from the beginning and practised every session.
- 02Months 3–4
Core skills in depth
The tools employers name in job adverts, each one used on real exercises until it is routine.
- 03Month 5
Projects
Work that combines the tracks, built in stages and reviewed by a trainer at each one.
- 04Month 6
Certificate and interviews
Final project, certificate, a resume built around your work and practice interviews.
Projects
Hands-on projects you will build
Projects are what you show in an interview. These are drawn from the tracks in this programme.
- Beginner
SEO audit of a live website
A full on-page and technical review with keyword mapping and a prioritised fix list.
- Keyword research
- On-page SEO
- Reporting
- Intermediate
Paid social campaign
Audience, creative and budget run end to end.
- Targeting
- Creative testing
- Reporting
- Intermediate
Full technical audit
Audit a live site, fix what matters, measure the movement.
- Auditing
- Prioritisation
- Measurement
- Intermediate
Lead campaign for a local institute
A lead-form campaign for a Hoshiarpur coaching centre, with targeting, three creatives and a follow-up sheet.
- Targeting
- Lead generation
- Ad copy
- Intermediate
Live search campaign
A campaign planned, launched and optimised on a supervised budget.
- Structure
- Bidding
- Reporting
Who can join
Open to any stream after 12th
No entrance test and no prior experience. If you can use a phone or a computer a little, you can start.
Students after 12th
Any stream — arts, commerce, medical or non-medical. Every programme starts at the fundamentals.
College students
Studying for a degree or diploma and wanting a practical skill alongside it. Batches fit around college hours.
Graduates and job seekers
Finished studying and looking for a first job, with nothing practical yet to show an employer.
Working people and business owners
Adding a skill for a promotion, a change of work, or to run your own shop or office better.
Careers
Where this programme can take you
Roles students move into after these tracks, in Agencies, E-commerce, Education, Local business & retail, D2C brands.
- Digital Marketing Executive
- SEO Executive
- Social Media Executive
- SEO Analyst
- Performance Marketing Executive
- Content Marketing Executive
- Digital Marketing Freelancer
- Social Media Manager
- Performance Marketer
- Content Creator
- Community Manager
- SEO Specialist
What you leave with
More than a certificate
What is in your hands on the last day of the programme.
- A certificate on completing the programme
- Projects from each track in the programme
- A resume built around your own work
- Interview practice with feedback
- Placement support
- Help choosing what to learn next
FAQs
Frequently asked questions
Still unsure? A ten-minute call with a counsellor usually settles it faster than a page can.
Who can join the Digital Marketing Certificate Program?
Anyone who has passed Class 12, in any stream. No prior experience is assumed — the programme starts at the fundamentals. College students, graduates and working people join the same batches.
How long is the Digital Marketing Certificate Program?
It runs for six months, with weekday and weekend batches at the techcadd centre in Model Town, Hoshiarpur.
What will I learn?
The programme is built from Digital Marketing, Social Media Marketing, SEO, Meta Ads, Google Ads. Each has its own syllabus and projects, which you can read on its course page.
Do I get a certificate?
Yes. You receive a certificate when you complete the programme and its project work.
Can I do this alongside college?
Yes. Batches run in the morning and the evening and at weekends, so the programme can sit alongside regular college classes or a job.
Is there placement support?
Yes: a resume built around your projects, mock interviews with feedback and introductions to employers. We support your job search; we do not promise a particular job or salary.
How do I find out the fee?
Fees depend on the batch and the tracks you take. Call or message the admissions desk, or book a free counselling session, and you will get the current fee and instalment options.
TalktousaboutDigitalMarketing
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