Digital Marketing Program
SEO, social media and paid ads taught hands-on, ending in a campaign you plan and run.
3 months
What this pathway covers
This programme is built from the following tracks. Each has its own syllabus, projects and placement support.
- Digital MarketingSEO, local search, social, paid ads, content and analytics — planned, run and measured on real campaigns.4 Months
- Social Media MarketingPaid and organic social that earns attention rather than buying all of it.6 Weeks
- SEOEarn search traffic that keeps arriving after you stop paying for it.6 Weeks
What you'll learn
Skills you build in 3 months
A 3-month programme teaches one skill practically and finishes inside a term. It is the quickest route from school to something you can be hired for, and it leaves room to carry on with college or a longer course afterwards.
- Digital Marketing
Digital Marketing
SEO, local search, social, paid ads, content and analytics — planned, run and measured on real campaigns.
- Search engine optimisation and local SEO
- Social media marketing and content strategy
- Google Business Profile management
- Paid advertising and lead generation
- Digital Marketing
Social Media Marketing
Paid and organic social that earns attention rather than buying all of it.
- Build a platform-appropriate strategy
- Plan and produce a content calendar
- Run and optimise Meta ad campaigns
- Set up tracking and retargeting
- Digital Marketing
SEO
Earn search traffic that keeps arriving after you stop paying for it.
- Research keywords by intent
- Write and optimise pages that rank
- Run a technical audit
- Build links without risking penalties
Curriculum
What each track covers
The modules of every track in the programme. Open one to see the topics inside it.
Digital Marketing12 modules
- Digital marketing fundamentals — Marketing channels, Customer journey, Target audiences, Campaign objectives
- Website & WordPress fundamentals — Domains & hosting, WordPress basics, Themes & plugins, Forms
- Search engine optimisation — Keyword research, On-page SEO, Technical SEO, Backlinks
- Local SEO & Google Business Profile — Google Business Profile, Categories & services, Reviews & posts, Citations
- Social media marketing — Content planning, Audience targeting, Reels & posts, Performance tracking
- Content marketing & copywriting — Copywriting, Blog content, Landing pages, Keyword placement
- Paid advertising & performance marketing — Campaign objectives, Audience targeting, Ad formats, Budget planning
- Email marketing & lead generation — Subscriber lists, Lead magnets, Calls to action, Follow-up campaigns
- Analytics & performance tracking — Traffic & behaviour, Conversions, Campaign reporting, Marketing KPIs
- Graphic & marketing content creation — Creative basics, Social posts, Banners, Design tools
- Strategy & brand building — Audience research, Competitor analysis, Channel selection, Measurement
- Live projects & career preparation — SEO audit, Live campaign, Reporting, Portfolio & interviews
Social Media Marketing4 modules
- Strategy & audience — Audience research, Positioning, Platform choice, Calendars
- Organic content — Formats, Hooks, Community, Scheduling
- Meta Ads — Ads Manager, Audiences, Creative testing, Retargeting
- Measurement — Pixel setup, Attribution, Reporting, Iteration
SEO4 modules
- How search works — Crawling, Indexing, Ranking signals, Intent
- Keyword & content — Keyword research, Clustering, Content briefs, On-page
- Technical SEO — Site speed, Schema, Sitemaps, Crawl budget
- Links & measurement — Link building, Search Console, Rank tracking, Reporting
Tools
Software you will actually work with
Every session is on a computer in the lab, on the software used in offices and studios.
- Google Search Console
- Google Analytics
- Google Business Profile
- Google Ads
- Meta Ads Manager
- WordPress
- Canva
- SEO Tools
- Keyword Research Tools
- Social Media Platforms
- Email Marketing Tools
- Google Keyword Planner
- Microsoft Excel
- Content & Analytics Tools
- Meta Pixel
- Buffer
How it runs
How your 3 months are spent
Concepts first, then practice on the same day. Each stage ends in work that is checked.
- 01Month 1
Start from the basics
No prior experience is assumed. You learn the software and the fundamentals through daily practice in the lab.
- 02Month 2
Build the core skill
The main tools and methods, each applied to a task that is checked and corrected.
- 03Month 3
Project and certificate
A project of your own from brief to finished work, a review, and your certificate.
- 04
Decide what is next
Start applying, or continue into the 6-month certificate with the first three months already behind you.
Projects
Hands-on projects you will build
Projects are what you show in an interview. These are drawn from the tracks in this programme.
- Beginner
SEO audit of a live website
A full on-page and technical review with keyword mapping and a prioritised fix list.
- Keyword research
- On-page SEO
- Reporting
- Intermediate
Local business Google Business Profile
Profile optimisation, categories, services, posts and review strategy for a real local business.
- Local SEO
- Citations
- Review management
- Intermediate
Paid social campaign
Audience, creative and budget run end to end.
- Targeting
- Creative testing
- Reporting
- Beginner
30-day content calendar
A month of planned, produced and scheduled content.
- Planning
- Copywriting
- Design
- Intermediate
Full technical audit
Audit a live site, fix what matters, measure the movement.
- Auditing
- Prioritisation
- Measurement
- Beginner
Content cluster build
A pillar page and supporting articles, planned from keyword data.
- Research
- On-page
- Internal linking
Who can join
Open to any stream after 12th
No entrance test and no prior experience. If you can use a phone or a computer a little, you can start.
Students after 12th
Any stream — arts, commerce, medical or non-medical. Every programme starts at the fundamentals.
College students
Studying for a degree or diploma and wanting a practical skill alongside it. Batches fit around college hours.
Graduates and job seekers
Finished studying and looking for a first job, with nothing practical yet to show an employer.
Working people and business owners
Adding a skill for a promotion, a change of work, or to run your own shop or office better.
Careers
Where this programme can take you
Roles students move into after these tracks, in Agencies, E-commerce, Education, Local business & retail, D2C brands.
- Digital Marketing Executive
- SEO Executive
- Social Media Executive
- SEO Analyst
- Performance Marketing Executive
- Content Marketing Executive
- Digital Marketing Freelancer
- Social Media Manager
- Performance Marketer
- Content Creator
- Community Manager
- SEO Specialist
What you leave with
More than a certificate
What is in your hands on the last day of the programme.
- A certificate on completing the programme
- A finished project you can show
- Working knowledge of the tools taught
- Guidance on the next course or a first job
FAQs
Frequently asked questions
Still unsure? A ten-minute call with a counsellor usually settles it faster than a page can.
Who can join the Digital Marketing Program?
Anyone who has passed Class 12, in any stream. No prior experience is assumed — the programme starts at the fundamentals. College students, graduates and working people join the same batches.
How long is the Digital Marketing Program?
It runs for three months, with weekday and weekend batches at the techcadd centre in Model Town, Hoshiarpur.
What will I learn?
The programme is built from Digital Marketing, Social Media Marketing, SEO. Each has its own syllabus and projects, which you can read on its course page.
Do I get a certificate?
Yes. You receive a certificate when you complete the programme and its project work.
Can I do this alongside college?
Yes. Batches run in the morning and the evening and at weekends, so the programme can sit alongside regular college classes or a job.
Is there placement support?
You get guidance on applying for jobs and on which course to take next. The fuller placement support — resume, mock interviews and introductions to employers — comes with the 6-month and 9-month programmes.
How do I find out the fee?
Fees depend on the batch and the tracks you take. Call or message the admissions desk, or book a free counselling session, and you will get the current fee and instalment options.
TalktousaboutDigitalMarketing
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