Understanding Paid Search and Online Advertising

Digital advertising is a crucial driver of modern business growth, allowing brands to reach targeted audiences instantly through search engines, social media, and display networks.

This seminar is designed for students, marketing aspirants, entrepreneurs, and professionals looking to build a strong foundation in digital marketing. Attendees will gain comprehensive insights into how paid search campaigns work, how advertising budgets are managed, and how to optimize campaigns for maximum return on investment (ROI).

What it covers: • Introduction to Paid Search (PPC) and how search engines serve advertisements. • Keyword research, bidding strategies, and crafting high-converting ad copy. • Setting up, tracking, and measuring performance metrics using analytics tools. • Best practices for balancing organic (SEO) and paid search strategies.

Who it is for: Marketing students, aspiring digital marketers, business owners, and professionals looking to upskill in digital advertising and online customer acquisition.

What to bring: A notebook or digital device for taking notes, and your questions about modern digital marketing campaigns!